If more people are sharing your content, Google trusts that it is of value and should be higher in the results.

If you have a great piece of content more people will share it. Social shares are an important factor in building trust and authority for your page content. Adding structure data or schema markup to your page helps search engine bots understand your page. Your page code can help or hurt your SEO score. have your exact keyword in the first 100 words of the page. word count plays an important roll in your page rank and you will usually need to have 1500-2000 words on your page to rank on the first page. The body content and written copy will be a big factor in your ranking.

Use exact match and variations of your keywords in the heading, but don’t create duplicate headings. Heading tags give structure to your content and help humans and search engines understand what your page content is. Use variations and LSI to distribute meaning and context to your page content. Try to keep your focus keywords to 3% of the total word count for the page. Keyword density and term frequency relate to how many times a particular word is mentioned in the page content. Don’t stuff the same keywords into every image on your page though. Make sure they all have alt tags and try to use variations of your keywords or LSI. Images play an important roll in your page rank optimization.

also include your local city name if you have a local business. they should include the exact match keyword and other variations like synonyms. Meta descriptions should be between 150 and 300 characters. Page titles should begin with the target keywords and be no more than 70 characters in length Meta Description Proper optimization will have your focus keyword leading in your page titles. Your SEO Score is based on a few major factors and meta titles are very important. Is your URL too long? Too Short? Is it SEO friendly? Does the URL have the exact keywords you are trying to rank? Optimizing your URLs can be a major difference in SEO ranking. Bounce rate is caused when a page loads too slow and people leave before it fully loads. Page load time and speed are a ranking factor for both search engines and humans.

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