See, LinkedIn has always been the platform that, even if people don’t use it much, they still feel like they need it – to enhance their professional image.

Want to grow your organization’s membership? Fish where the fish are! And in this case, they’re likely on LinkedIn. LinkedIn is where your new and potential members are And remember, LinkedIn is the more professional social media platform, so if your professional organization isn’t represented there, that can often negate your credibility. So if you’re not active on social media, well, that doesn’t exactly bode well for your organization. They’re going to check out your website, and likely, your social media sites as well. You may have a personal page in place, but do you have a company page as well – for your association or chamber? If not, we highly recommend creating one! Here’s why (and how to actually do so): LinkedIn pages boost credibilityīefore people join your association or chamber, chances are, they’re going to scope you out. Promote any non-dues revenue streams like online purchases, events, sponsorships, etc.īecause LinkedIn is used by professionals for professional reasons, it’s an especially great resource for professional associations - young professionals especially.

LinkedIn for AssociationsĪssociations of all size can use LinkedIn to: Since LinkedIn is mainly used for professional networking and work needs, you can promote any events and advertise your chamber by location. LinkedIn is another great way to connect with new potential members. Being on LinkedIn lets members tag you in event and show images and posts which helps you build visibility for you.

You can let your members affiliate with your chamber on their own pages which helps increase their credibility. LinkedIn is an excellent way to connect with your members and also advocated for them on their business pages. With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from.

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